After a decade as OnePoll U.S., we are rebranding to Talker Research.
OnePoll U.S. research (now Talker Research) is used extensively by PR, marketing and content teams. Our research solutions help clients gather insights, create unique data-led content, drive media campaigns and generate attention-grabbing headlines. These are just a few examples of recent custom research projects we have delivered for brands, agencies and organizations across the U.S. and beyond.
India Index: A shift in U.S. trade strategy
In our online survey of 500 executive-level U.S. managers, 61% said they would pick India over China if both could manufacture the same materials. The research showed…
Squarespace: State of the web design industry
We collaborated with Squarespace to gain insights into the web design landscape from the perspectives of professional creatives working in the industry. The client…
Campbell’s: “State of the sides” research
We delivered state-by-state research for Campbell's, involving an online survey of 5,000 U.S. respondents ages 18+ who celebrate Thanksgiving, with an even split of 100…
Consumer goods,Food & drink,State-by-state,Consumer research
Flavia: But first, coffee?
OnePoll conducted a study into workers’ coffee drinking habits on behalf of multi-beverage system maker Flavia. Our survey of 2,000 on-site employees found it takes…
Avocado Green Mattress: Menu anxiety
OnePoll conducted an online study on behalf of Avocado Green, the Certified B Corporation mattress and furniture brand. The survey of 2,000 adults explored the…
LELO: Changing relationships, state-by-state research
LELO commissioned a research project, polling 5,000 Americans in relationships split evenly by state. The study was to explore the theme of "ever-changing relationships"…
UserTesting: Global study — generational banking & spending
OnePoll conducted international research with 3,800 consumers on behalf of UserTesting. The online study asked 1,800 American, 1,000 Australian and 1,000 UK consumers…
International,Internet & software,Financial services,Generational,Consumer research
Bustle Digital Group: Custom research
OnePoll collaborated on a series of projects with BDG, providing custom research to inform and support editorial and promotional content in flagship titles including…
Marriott Vacations Worldwide: Workcations
OnePoll conducted an online survey of 2,000 remote and remote-flexible workers, on behalf of Marriott Vacations Worldwide. The study asked respondents about their…
Hershey: State-by-State Survey & Heat Map
OnePoll conducted an online survey of 5,000 U.S. adults who celebrate a winter holiday. The research was commissioned by Zeno Group on behalf of their client, Hershey,…
Consumer goods,Food & drink,State-by-state,Consumer research
Exodus Travels: Revenge Travel in 2023
Exodus Travels commissioned an online study to explore the different types of vacations people had taken in 2022 and what they were planning for 2023. We polled 2,000…
Lower: The State of the Home
A 2022 OnePoll survey for multi-channel fintech mortgage lender Lower found six in 10 Americans (56%) believe that “right now” is the time to buy a house. Of the 1,000…
SurePayroll: Emotional Connections
SaaS company SurePayroll commissioned research to explore the topic of emotional connections and friendships in and outside of the workplace. The OnePoll study revealed…
Internet & software,Financial services,Work and career,Consumer research
West Virginia Department of Tourism: Unexpected Spots
Our research for the West Virginia Department of Tourism explored Americans' vacation habits and their willingness to step outside of their vacation comfort zone. The…
ACANA® Pet Food: National Black Cat Day
A survey of 2,000 American cat owners on behalf of ACANA® pet food found only 21% believe that black cats bring bad luck, while twice as many associate them with good…
GoTo: How businesses prepare for an economic downturn
Research conducted on behalf of software company GoTo found 69% of respondents globally believe a recession is likely to occur in the next six months. The international…
B2B,International,Internet & software,Financial services,Work and career
Cheap Caribbean: Bachelor/ Bachelorette Parties & Beachy Personas
Our most recent research projects for CheapCaribbean.com explored a mix of fun travel-related topics including bachelor & bachelorette parties, and favorite drinks to…
ModMed: Diagnosing your doctor
OnePoll conducted an online study on behalf of practice technology leader ModMed, surveying 2,000 Americans, including 1,500 with health insurance and 500 without. The…
Polestar: Why More Drivers are Choosing Electric Cars
We conducted research for electric performance car brand Polestar, asking American drivers about their views on environmentally friendly products and electric vehicles.…
Herbalife Nutrition: Top 10 Entrepreneurs
OnePoll conducted an online survey of 2,000 Americans on behalf of Herbalife Nutrition. The 2022 study gave respondents a list of over 40 entrepreneurs from the last 50…
International,Health & wellness,Consumer goods,Work and career,Consumer research
Slack and Duolingo: World Emoji Day
OnePoll polled 9,400 hybrid & remote workers across 11 countries on behalf of Slack and Duolingo in partnership for World Emoji Day. The international research was…
Propel Software: Brand loyalty
A recent poll of 2,000 U.S. adults reveals 54% of consumers would stop using a brand after just one bad experience. The study on behalf of Propel found inconsistent or…
SWASH: Laundry time
OnePoll conducted an online study on behalf of SWASH Laundry Detergent, looking at how 2,000 millennials and Gen Zers do their laundry. In addition to answering…
Philo: Comfort TV
Our research for the streaming service Philo explored the ways that Americans relax and seek comfort from the television. The online poll of 2,000 adults revealed that…
Motel 6: Summer Reunions
We conducted an online survey with 2,000 adults who planned on traveling during the summer of 2022. The research, commissioned by Motel 6, revealed that the average…
Avocado Green Mattress: Nature knowledge
Avocado Green, the Certified B Corporation mattress and furniture brand set out to test the “nature knowledge” of Americans. We conducted an online poll of 2,000 adults…
Wisetail: The Great Resignation
OnePoll conducted research on behalf of Intertek Wisetail, with an online panel of 2,000 employed Americans. In the study, 59% said they have contemplated quitting their…
Woodbridge Wines: Wine your way
This online study for Woodbridge Wines was conducted with 2,000 Americans aged 21 and older. We explored their drinking habits and attitudes to wine consumption and…
Life Happens: Romance and finance
OnePoll conducted research with 2,000 Americans in a relationship, as part of an annual 'Insure Your Love' campaign for Life Happens with KWT Global. Life Happens is a…
Vida Health: Men’s mental health myths
A OnePoll study of 2,004 Americans asked men and women how often they cry, finding that men averaged just over four times a month, compared to just over three for women.…
Intimina: Postpartum challenges
OnePoll conducted research on behalf of the feminine care brand, Intimina. The online study with 2,000 mothers looked at some of the challenges of recovering after…
Snap polls: fast-response surveys on trending topics
OnePoll regularly conducts ‘snap polls’ to gain reactions and responses to big news and current events. These quick-turnaround opinion polls deliver timely research data…
Herbalife Nutrition: Pandemic diet decisions
OnePoll conducted research on behalf Herbalife Nutrition with an online panel of 28,000 respondents across 30 countries including Argentina, Australia, Brazil, Bolivia,…
International,Health & wellness,Consumer goods,Food & drink,Consumer research
Hello Fresh: Family groceries
In a OnePoll study for HelloFresh, we explored family food habits and the chore of grocery shopping. Our online survey with 2,000 parents of school-aged children looked…
Stella & Chewy’s: Pet appreciation
A OnePoll survey of 2,000 American pet parents, conducted ahead of 'National Pet Appreciation Week' found 67% prioritize their pet over themselves — results also…
Natracare: Bathroom boundaries
Natracare, the plastic-free period, incontinence and personal care brand, wanted to learn more about how bathroom habits had changed over the last year. OnePoll…
Clearblue: Conceivinghood
A study on behalf of Clearblue found one in six couples trying to have children had struggled with fertility issues — and 40% believe that more resources or support…
Slack: Rise of the emoji
OnePoll conducted research for business communications platform, Slack — as part of a global study — in the U.S., U.K., France and Germany. The study coincided with the…
LastPass: Password anxiety
A custom survey commissioned by LastPass revealed the average American had been locked out of ten online accounts in the past month alone. OnePoll polled 2,005 Americans…
CBDfx: Becoming your best self
The California-based CBD company commissioned OnePoll to conduct a study into personal wellness. We asked American respondents how they were feeling after the last year…
Cushion: Financial fears
OnePoll research for fintech company Cushion.ai found approximately half of Americans aren’t sure how much money is in their bank account at any given moment and it’s…
Natrol: Most stressed state
A survey of 12,500 Americans - split evenly by state - was conducted by OnePoll on behalf of Natrol Relaxia. The online study explored the everyday stresses faced by…
Health & wellness,Consumer goods,State-by-state,Consumer research
Jif: Peanut butter preferences
OnePoll conducted research on behalf of Jif. 2,000 American adults participated in the online survey - 1,000 who prefer creamy peanut butter and 1,000 who prefer…
“I and Love and You”: Pet Parents
OnePoll conducted a custom survey for the pet food brand, "I and Love and You". We polled 2,000 pet owners and explored the ways in which they 'parent' their pets, and…
Fever-Tree: Drink stereotypes
OnePoll's online survey for premium drink mixers brand Fever-Tree asked 2,000 Americans of legal drinking age about their favorite types of drink and explored the…
Universal Technical Institute: Career change
We conducted research on behalf of Universal Technical Institute (UTI), polling Americans aged 18-35 across California, Arizona, Texas, Illinois, Florida, North…
Education,State-by-state,Generational,Work and career,Consumer research
JustFoodForDogs: Pet love
OnePoll conducted research on behalf of JustFoodForDogs. 2,000 American dog owners participated in the online study, as part of a PR and earned media campaign for the…
Vagaro: Self-care habits
OnePoll conducted research on behalf of Vagaro in December 2020. 2,000 American adults participated in the online study.
SilkRoad Technology: Do office workers feel supported?
OnePoll conducted research on behalf of SilkRoad Technology in December 2020. 1,500 office workers and 500 C-level executives based in the U.S. participated in the…
Life Happens: Life’s new appreciations
We conducted online research on behalf of Life Happens and KWT Global in January 2021. The Life Happens annual ‘Insure Your Love’ campaign explored the topic of life’s…
Eargo: Sweetest sounds
A custom research project on behalf of Eargo, for World Hearing Day. We polled Americans aged 40 and over and asked what sounds they missed most during the pandemic, and…
Melio: Small businesses and COVID-19
An online poll of 1,000 small business owners revealed that for 25% of respondents, the pandemic accelerated the adoption of digital tools for their business. While the…
Bend Financial: Health care confusion
OnePoll conducted an online study on behalf of Bend Financial, a Health Savings Account provider. We asked 2,000 respondents to describe their understanding of the U.S.…
Circle: Digital wellness
OnePoll polled 2,000 American parents about tech burnout in their children and asked what tools they find effective for helping their children manage stress. The online…