Life Happens: Romance and finance

OnePoll conducted research with 2,000 Americans in a relationship, as part of an annual ‘Insure Your Love’ campaign for Life Happens with KWT Global.

Life Happens is a nonprofit organization educating consumers about the importance of life insurance.

The online study in January 2022 set out to explore what the “new normal” is. The results revealed that financial security was one of the top three most attractive traits to have, followed by a sense of humor and intelligence. Eight in 10 respondents also agreed it’s become more socially acceptable for women to earn more than their male partners and 77% agreed relationships no longer need to have one “breadwinner.

The survey found it takes five months for couples to feel comfortable talking about their salary and overall financial status. Respondents even reported they’d talk about money before even saying “I love you,” which takes an average of nine months.

The results also revealed the most taboo topics to talk about with your partner were prenups (31%), joint bank accounts (21%) and taking on each other’s debt (18%). Respondents noted that the “right time” to talk about joint bank accounts (29%) and debt (31%) is after about a year of serious dating.

The resulting survey-led news story generated earned media coverage on high-ranking sites including BuzzFeed, Go Banking Rates, Yahoo and Best Life, as well as regional news sites and broadcast media. Some highlights here…

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