Propel Software: Brand loyalty

A recent poll of 2,000 U.S. adults reveals 54% of consumers would stop using a brand after just one bad experience.

The study on behalf of Propel found inconsistent or obsolete online product information to be the No. 1 deal-breaker for consumers to “break up” with a brand they use. However, 51% also said a great online or social media experience, such as fast replies to their questions, funny posts, and detailed how-to videos, would convince them to give the brand another try.

Two-thirds (67%) said they would be willing to switch brands if their initial experience with a new one is a cut above. In fact, 58% said they had recently switched from a brand they used to love to its competitor. Of the items people were most willing to switch brands on, smartphones topped the list, TVs and kitchen appliances were second and cars third.

The research was conducted on behalf of Propel to further understand consumer decision making and brand loyalty when choosing their favorite products. The research findings were published in the form of a blog post and data-driven news story and infographic, securing extensive media coverage for the software company.

BrandPropel SoftwareServicesOnline research, News story, Infographic, Media distributionView projectwww.propelsoftware.comContact uswww.onepoll.us