Hershey: State-by-State Survey & Heat Map

OnePoll conducted an online survey of 5,000 U.S. adults who celebrate a winter holiday. The research was commissioned by Zeno Group on behalf of their client, Hershey, ahead of the 2022 holiday season.

Results revealed Americans’ top ten most popular holiday traditions – including decorating the Christmas tree, exchanging gifts and watching a favorite holiday movie. We then compared state-by-state data to create a heat map illustrating the variations in holiday traditions across the country.

A custom designed ‘holiday traditions candy pairing guide’ was also produced, matching a Hershey candy to each of the most popular traditions unveiled in the survey.

Take a look at the heat map and candy pairing guide here, and watch the 3rd Hour of TODAY segment, where Steve Kornacki discusses the Hershey Holiday Heat Map!

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