
CALL ONEPOLL ON (646) 873-7565
OnePoll conducted an online survey of 5,000 U.S. adults who celebrate a winter holiday. The research was commissioned by Zeno Group on behalf of their client, Hershey, ahead of the 2022 holiday season.
Results revealed Americans’ top ten most popular holiday traditions – including decorating the Christmas tree, exchanging gifts and watching a favorite holiday movie. We then compared state-by-state data to create a heat map illustrating the variations in holiday traditions across the country.
A custom designed ‘holiday traditions candy pairing guide’ was also produced, matching a Hershey candy to each of the most popular traditions unveiled in the survey.
Take a look at the heat map and candy pairing guide here, and watch the 3rd Hour of TODAY segment, where Steve Kornacki discusses the Hershey Holiday Heat Map!
BrandHershey and Zeno GroupServicesOnline research, Executive summary, Infographic, Heat mapLinkwww.youtube.comContact uswww.onepoll.us