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Hershey: State-by-State Survey & Heat Map

OnePoll conducted an online survey of 5,000 U.S. adults who celebrate a winter holiday. The research was commissioned by Zeno Group on behalf of their client, Hershey, ahead of the 2022 holiday season.

Results revealed Americans’ top ten most popular holiday traditions – including decorating the Christmas tree, exchanging gifts and watching a favorite holiday movie. We then compared state-by-state data to create a heat map illustrating the variations in holiday traditions across the country.

A custom designed ‘holiday traditions candy pairing guide’ was also produced, matching a Hershey candy to each of the most popular traditions unveiled in the survey.

Take a look at the heat map and candy pairing guide here, and watch the 3rd Hour of TODAY segment, where Steve Kornacki discusses the Hershey Holiday Heat Map!

BrandHershey and Zeno GroupServicesOnline research, Executive summary, Infographic, Heat mapLinkwww.youtube.comContact uswww.onepoll.us

A 'heat map' of holiday traditions illustrated on a map of the USA. This random double-opt-in survey of 5,000 general population Americans was commissioned by Hershey and conducted by OnePoll between November 17 and November 28, 2022.
A table of Hershey Holiday Traditions Candy Pairing. This random double-opt-in survey of 5,000 general population Americans was commissioned by Hershey and conducted by OnePoll between November 17 and November 28, 2022.
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