Research and media campaign

For the love of our four-legged friends.


OnePoll conducted a study of 2,000 American dog-owners to examine all the ways they show their love for their pooch. The research was commissioned by pet food company JustFoodForDogs as part of a PR and media campaign to mark National Love Your Pet Day.

JustFoodForDogs Pet Love

2,000

Dog owners

106

Pieces of coverage

19,400,000

Coverage views

24,900

Social shares

Data-driven content and visual assets.


The research revealed 72% of respondents would gladly put themselves in harm’s way to save their dog.

Four in five (78%) said they considered their dog a full-fledged member of the family. Of those respondents married or in a relationship (79%) over half (53%) admitted to kissing their hound more than their partner.

JustFoodForDogs published the research findings on their own website and shared across social media channels. Together with our earned media division 72Point, we distributed a survey-led news story with visual assets - securing extensive coverage for the brand.

JFFD 72 percent

Headlines and social

In the media

Social content

Animated graphics

OnePoll conducted research on behalf of JustFoodForDogs. 2,000 American dog owners participated in the online study, as part of a PR and earned media campaign for the dog food brand.

BrandJustFoodForDogsServicesOnline research, News story, Infographic, Media distributionLinkget.justfoodfordogs.comContact uswww.onepoll.us

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