
CALL ONEPOLL ON (646) 873-7565
A survey of 2,000 American cat owners on behalf of ACANA® pet food found only 21% believe that black cats bring bad luck, while twice as many associate them with good luck.
The online study, conducted for National Black Cat Day, also looked for patterns and similarities not just in cat behavior, but among their owners as well.
Contrary to common stereotypes, black cat owners don’t favor the actual color black more than everyone else, although they were noticeably less likely to cite white as a favorite color. Where their own personalities were concerned, black cat owners believed themselves to be more “extremely shy” (40% vs 24%), “extremely introverted” (32% vs 21%) and “extremely quirky” (25% vs. 18%) than others polled.
According to the research, at least one pop culture stereotype does hold true – black cats really do love to talk. Half of black cat caretakers described their pet as “extremely vocal”, compared to only one third of the overall panel. They were also considered just as “affectionate” (63%) and “curious” (66%) as the average cat as well.
Our team produced a branded infographic and animation to illustrate the key research findings, and the data also formed the basis of a survey-led news story. The project provided fun and interesting stats for a consumer audience, and achieved earned media coverage for the brand.
BrandACANA® pet foodServicesOnline research, News story, Infographic, Media distributionLinkwww.acana.comContact uswww.onepoll.us
Cookie | Duration | Description |
---|---|---|
_GRECAPTCHA | 5 months 27 days | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category. |
cookielawinfo-checkbox-functional | 1 year | The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category. |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
lvapp_session | 6 hours | Linkedin sets this cookie to allow the forms to function within the website. |
uncode_privacy[consent_types] | 1 year | This cookie is set by Uncode WordPress theme and is used to manage privacy settings on the website. |
viewed_cookie_policy | 1 year | The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
li_sugr | 3 months | LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant. |
test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duration | Description |
---|---|---|
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
_gat_gtag_UA_* | 1 minute | Google Analytics sets this cookie to store a unique user ID. |
_gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
AnalyticsSyncHistory | 1 month | Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie. |
CONSENT | 2 years | YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data. |
ln_or | 1 day | Linkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics. |
Cookie | Duration | Description |
---|---|---|
li_gc | 5 months 27 days | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
uncodeAI.css | session | Uncode cookie contain information about the screen resolution and viewport at runtime. The information is utilized to determine the appropriate Adaptive Images at any page refresh, ensuring that all images are responsive. |
uncodeAI.images | session | Uncode cookie contain information about the screen resolution and viewport at runtime. The information is utilized to determine the appropriate Adaptive Images at any page refresh, ensuring that all images are responsive. |
uncodeAI.screen | session | Uncode cookies contain information about the screen resolution and viewport at runtime. The information is utilized to determine the appropriate Adaptive Images at any page refresh, ensuring that all images are responsive. |
UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |