Universal Technical Institute: Career change

We conducted research on behalf of Universal Technical Institute (UTI), polling Americans aged 18-35 across California, Arizona, Texas, Illinois, Florida, North Carolina, New Jersey and Pennsylvania.

The UTI study explored how COVID-19 had impacted people’s next steps in their career choices. Conducted in November 2020, the research revealed 42% of Americans had a ‘career lightbulb’ moment during the pandemic. It also found more than half (53%) were looking for a new job that would allow them to avoid ever stepping foot in an office again. Three in five didn’t think office jobs would come back after the COVID-19 pandemic.

The study found people were looking for new experiences when it came to their careers, and more than half (52%) said they would love to have a job where they could work with their hands. 42% of respondents said they had thought about pursuing a career in a skilled trade.

The campaign secured over 100 pieces of earned media coverage for the Universal Technical Institute. A blog post was published to the UTI website, with an animated infographic showcasing the findings. Visual assets were created for the UTI team, and used to share key stats and pull-out headlines across the Institute’s social media channels.

BrandUniversal Technical Institute (UTI)ServicesOnline research, News story, Infographic, Social Media Assets, Media distributionLinkwww.uti.eduContact uswww.onepoll.us