Our panelists are active, engaged and ready to respond.
Our dedicated members team has successfully grown and nurtured a highly engaged research panel of people across the US and international markets.
Commission an online research project with a general population panel or more specialist demographics. We also offer state-by-state polling for regional targeting and comparisons.
All of our research results include age, gender and regional splits as standard. Data can be segmented further, including relationship status, employment, education and household income.
Panelists are extensively profiled, allowing for efficient targeting and segmentation into demographic groups.
Popular groups for research include moms, motorists, homeowners, pet owners, as well as specialist B2B panels. We can segment business panelists by seniority, job function, sector, experience – targeting C-suite executives, recruitment managers, business owners, marketing professionals and more.
With access to international research panels, we can conduct consumer and B2B surveys with respondents from multiple countries around the world.
Consumer and B2B panels
A small snapshot of the types of respondents we can reach. For more detailed demographic breakdowns, please talk to our team.
U.S. adults
General population. Fast response panel.
Parents
Moms, dads, grandparents. Segment by gender/age/no. of children.
Generational
Reach Baby Boomers, Generation X, Millennials and Gen Z.
Homeowners
Home-owning adults with or without mortgages.
College & university
Both undergraduates and graduates – target by major.
Motorists
Car owners, or drivers with a licence but no vehicle.
Pet owners
People with cats, dogs or other furry friends.
Hobbyists
Fitness enthusiasts, gamers, bakers, movie fans + more.
Educators
Reach teachers, professors and people working in education.
B2B
Target by profession, seniority, industry, company size.
State-by-state
National representation or specific states/ cities for comparison.
International
Worldwide respondents. Select individual or multiple countries.
OnePoll research in action
Wisetail: The Great Resignation
OnePoll conducted research on behalf of Intertek Wisetail, with an online panel of 2,000 employed Americans. In the study, 59% said they have contemplated quitting their…
Woodbridge Wines: Wine your way
This online study for Woodbridge Wines was conducted with 2,000 Americans aged 21 and older. We explored their drinking habits and attitudes to wine consumption and…
Life Happens: Romance and finance
OnePoll conducted research with 2,000 Americans in a relationship, as part of an annual 'Insure Your Love' campaign for Life Happens with KWT Global. Life Happens is a…
Vida Health: Men’s mental health myths
A OnePoll study of 2,004 Americans asked men and women how often they cry, finding that men averaged just over four times a month, compared to just over three for women.…
Intimina: Postpartum challenges
OnePoll conducted research on behalf of the feminine care brand, Intimina. The online study with 2,000 mothers looked at some of the challenges of recovering after…
Snap polls: fast-response surveys on trending topics
OnePoll regularly conducts ‘snap polls’ to gain reactions and responses to big news and current events. These quick-turnaround opinion polls deliver timely research data…
Herbalife Nutrition: Pandemic diet decisions
OnePoll conducted research on behalf Herbalife Nutrition with an online panel of 28,000 respondents across 30 countries including Argentina, Australia, Brazil, Bolivia,…
International,Health & wellness,Consumer goods,Food & drink,Consumer research
Hello Fresh: Family groceries
In a OnePoll study for HelloFresh, we explored family food habits and the chore of grocery shopping. Our online survey with 2,000 parents of school-aged children looked…
Stella & Chewy’s: Pet appreciation
A OnePoll survey of 2,000 American pet parents, conducted ahead of 'National Pet Appreciation Week' found 67% prioritize their pet over themselves — results also…
Natracare: Bathroom boundaries
Natracare, the plastic-free period, incontinence and personal care brand, wanted to learn more about how bathroom habits had changed over the last year. OnePoll…
Clearblue: Conceivinghood
A study on behalf of Clearblue found one in six couples trying to have children had struggled with fertility issues — and 40% believe that more resources or support…
Slack: Rise of the emoji
OnePoll conducted research for business communications platform, Slack — as part of a global study — in the U.S., U.K., France and Germany. The study coincided with the…
LastPass: Password anxiety
A custom survey commissioned by LastPass revealed the average American had been locked out of ten online accounts in the past month alone. OnePoll polled 2,005 Americans…
CBDfx: Becoming your best self
The California-based CBD company commissioned OnePoll to conduct a study into personal wellness. We asked American respondents how they were feeling after the last year…
Cushion: Financial fears
OnePoll research for fintech company Cushion.ai found approximately half of Americans aren’t sure how much money is in their bank account at any given moment and it’s…
Natrol: Most stressed state
A survey of 12,500 Americans - split evenly by state - was conducted by OnePoll on behalf of Natrol Relaxia. The online study explored the everyday stresses faced by…
Health & wellness,Consumer goods,State-by-state,Consumer research
Jif: Peanut butter preferences
OnePoll conducted research on behalf of Jif. 2,000 American adults participated in the online survey - 1,000 who prefer creamy peanut butter and 1,000 who prefer…
“I and Love and You”: Pet Parents
OnePoll conducted a custom survey for the pet food brand, "I and Love and You". We polled 2,000 pet owners and explored the ways in which they 'parent' their pets, and…
Fever-Tree: Drink stereotypes
OnePoll's online survey for premium drink mixers brand Fever-Tree asked 2,000 Americans of legal drinking age about their favorite types of drink and explored the…
Universal Technical Institute: Career change
We conducted research on behalf of Universal Technical Institute (UTI), polling Americans aged 18-35 across California, Arizona, Texas, Illinois, Florida, North…
Get opinions, gather insights
Our team will co-ordinate your research project, reaching your target demographic with ease. We conduct consumer and B2B custom research for organizations of all sizes – delivering high quality results quickly and efficiently.

Let's talk research!
We have teams in New York, California, Texas and London who are ready to help with your custom research needs.