Not everyone celebrates Christmas
Pitfalls in market research: Christmas tale Account Director takes the Client for a pre-Christmas lunch. They decide to try to land a piece just after the…
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Using Market Research in PR
The public has, I’m glad to say, an apparently insatiable appetite for research based news and articles. Why is this? It is because we evolved as communal apes and…
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OnePoll Appoints Mark Hodson as Head of Research
OnePoll has taken on Mark Hodson, former Head of Market Research at YouGov and founder of Opinium, as Head of Research. Hodson joins from the British Heart Foundation, where…
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Just don’t call it a survey
When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.” OK, there was some of that. Quite a bit,…
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Premier League nostalgia: Are long-serving managers a thing of the past?
Many pundits and football fans alike have marked this summer as one of colossal change in the Premier League. Arsenal, for the first time in 22 years have chosen…
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Your story. Powered by OnePoll.
There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media – and it seems that new ones are emerging…
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Creative Shootout – Powered by OnePoll
Creative Shootout – Powered by OnePoll There are over 120 content delivery channels that modern businesses have to manage today spanning…
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Qualitative research: What is it and why should you use it?
For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.
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Keep your council: OnePoll public services survey
Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.
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You’ve conducted your research, what next?
You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting…right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.
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#IWD2017: The women who have inspired us
This International Women’s Day, the world is being asked to #BeBoldforChange. But how do we do that? Do we go out into the streets to take the fight on head first? Let’s face it we’ve already seen a lot of that this year. Our streets have hardly been free from marches and plaquards, and frankly with what feminism has been faced with this year it’s no wonder.
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Conducting research with your own customers
So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.
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