The public has, I’m glad to say, an apparently insatiable appetite for research based news and articles.

When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.”  OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing to stop you tweeting, you know, interesting stuff.”

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.

This International Women’s Day, the world is being asked to #BeBoldforChange. But how do we do that? Do we go out into the streets to take the fight on head first? Let’s face it we’ve already seen a lot of that this year. Our streets have hardly been free from marches and plaquards, and frankly with what feminism has been faced with this year it’s no wonder.

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.

In a survey of 1000 British adults, we found that 44% made New Year’s resolutions this year. Only a few weeks into January and almost a fifth (19%) admit to having already been unsuccessful. We look at why we set resolutions and why we fail.

Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.

We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.

After almost 4 years of being in a relationship, the inevitable and persistent “When are you getting married?” question from family and friends has well and truly reared its ugly head. We asked 2,000 adults if marriage is the be all and end all of a relationship.

The ‘wrong Miss Universe’ blunder at last year’s tournament has been named the most memorable reality TV moment of all time. The epic fail was witnessed by a TV audience of 7.6million and went viral on social media. Miss Colombia Ariadna Gutierrez was crowned for a full two minutes...

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.

In recent years, the increase in eating disorders and body dysmorphia has been hard to ignore. Body Dysmorphic Disorder is reported to effect around 1 in 100 people in the UK and is often attributed to our appearance and ‘selfie’ obsessed society.

Anna is happily married to Adam, with whom she has two children that attend the local primary school. Each summer, the whole family flies abroad for an all-inclusive holiday. Anna saves up to buy Christmas gifts for her family every year, works 9-5 in an office, and eats eggs for breakfast. Anna is a stereotype, wrapped in a cliché, and she’s a PR survey writer’s dream.

The research landscape for PR and media is changing, and I for one am thrilled that data is becoming something we embrace and incorporate at every stage of a project. I have always been fascinated by data, insight and measurements.

Over the past few years we have seen increasing coverage of mental illness in the news. OnePoll surveyed 1000 UK adults to explore public perceptions of mental illness, and the stigmatisation & portrayal of people with mental health problems, within the media.

In our office, tea (who’s turn it is to make it and the type consumed) is somewhat a bone of contention. Over the last few years, there has been a slow but noticeable migration from standard English breakfast tea...

Is it safe for us to create machines with higher intellectual levels than us? Have we been misinformed by films about robots gone wrong?

Overall, 1 in 5 people either dislike or hate bats. So why do so many people dislike bats? It's my intention to eliminate the common misconceptions and negative attitudes...

As we have just started at OnePoll, we decided to write a blog about peoples’ experiences of interviews and starting new jobs, to find out the most common faux pas.

Have you ever heard the phrase ‘Too many chiefs, not enough Indians’? In todays society, it has become apparent that in some businesses there are too many employees who want to be managers and not enough willing to be workers.

Generation Y have come of age - even the youngest are in higher education or have jobs. It’s more important than ever to map their behaviour and interests as their spending power increases, their careers develop and they begin to start families.

Generation Y have been around for a while now - and we know them pretty well. Also referred to as Millennials, the Echo Boomers, New Boomers, Net Generation or Generation Facebook – the exact definition of Generation Y differs, but it can generally be understood to include those born between the early 80s and the late 90s.