Entertainment awards shows are “meaningless” according to 42% of Americans

In our survey, 42% agree that entertainment awards shows are “meaningless.” Our poll also found that just 34% were planning to watch the 74th Primetime Emmy Awards. Read the findings & take our quick quiz here.


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Over 80% of potential Pride-goers say hate won’t derail their plans this year

In our online survey with 1,000 U.S. residents, 81% agreed that LGBTQ people should be able to attend Pride events without fear of verbal assault. 80% of potential Pride-goers say hate won’t derail their plans this year.


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Six in 10 American parents were raised thinking sex was “taboo”

We asked parents of children ages 5 to 18 about their views on sex education, and how they’ve addressed the topic with their kids. 58% had already spoken to their children, 21% were planning to and a further 21% don't plan to have "the talk" at all.


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71% of parents believe co-sleeping with children should be normalized rather than stigmatized

Our study with parents of kids ages 1 to 10 revealed that 78% are aware of the pros and cons of co-sleeping with their children – whether in the same room or bed. Eighty-eight percent prefer co-sleeping with their kids because they said it makes them feel closer to them.


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Only one in five people think overturning Roe v. Wade would be good for America

Responding to news about the U.S. Supreme Court’s draft opinion that, if enacted, would abolish the constitutional right to safe, legal abortion access, we polled 1,000 Americans about Roe v. Wade.


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Three in four Americans admit they’re a “mini-me” version of their moms

Our study of 2,000 adults ahead of Mother’s Day revealed that 73% feel like their moms because they share many of the same qualities. Almost a fifth of all adults say they’re the “complete opposite” of their mothers.


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Are Americans ready to welcome Elon Musk as the new owner of Twitter?

In our latest poll, we asked 2,000 Americans what they think of the Twitter acquisition by Elon Musk. 79% of polled Twitter users believe that putting one of the world’s richest people in charge will transform the platform for the better. 


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6 in 10 parents think children under 13 shouldn’t be on social media

Our online study asked 2,000 parents of kids ages 5 to 18 about their views on social media, especially when it comes to their own children. Nearly half have allowed their kids access to social media, while 31% don’t allow them to create accounts on any platform.


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4/20 survey: Americans vote for top stoner comedies but one in ten don’t know if marijuana is legal in their home state

How confusing is marijuana legislation in the United States? Enough that one-tenth of Americans polled in a recent survey have no idea if it’s legal where they live.


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How well do you know Nicolas Cage? 1 in 10 Gen Zers don’t know who he is

Nicolas Cage may have to live under the unbearable weight of his massive talent, but one in 10 Gen Zers still don’t know who he is. Read the results of our online poll, and take the Nic Cage quiz!


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Two in three Americans don’t agree with boycotting artists for their opinions

Should creators be canceled for their personal opinions? For two out of three Americans, the answer is a resounding “no.” We also asked past & present “Harry Potter” fans about their reactions to recent controversies within the franchise.


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“Going green” may start at an earlier age for America’s youth

Nearly seven in 10 parents said their families have become more sustainable and eco-conscious since the pandemic began, in our recent poll with 2,000 American parents of children age 5-18.


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April Fools’ Day: which pranks are acceptable and which are taboo?

Be careful who you single out on April Fools’ Day this year – for one in three Americans, it’s “always” fair game to prank somebody who pranked you first.


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March Madness: over a third of Americans plan on playing hooky at work to watch the tournament

A survey of 2,000 Americans found that 37% of those polled plan on calling in sick or skipping work in order to catch the NCAA March Madness basketball tournament.


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73% of parents feel schools should enforce mask usage

A survey reveals that seven in 10 parents are still urging their kids to wear masks at school, even while some states are relaxing their COVID-19 policies.


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Half of parents with kids under 5 are unhappy about the lack of COVID vaccines

An online survey of 1,000 parents found that 53% of those with children 4 and younger are unhappy about the lack of COVID vaccines for their little ones.


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1 in 2 Americans know when Pi Day is, but only 1 in 3 know what Pi means

Our recent survey found 1 in 2 Americans know that March 14th is Pi Day, but only 1 in 3 know what Pi actually means.


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Which actor was the best Batman?

In anticipation of “The Batman”, the caped crusader’s latest film premiere on March 4 2022, we asked 1,000 survey respondents to weigh in on who they feel brought Batman to life most convincingly by offering up their top three picks.


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Should musicians use real-life drama in their songs?

This online survey reveals there's nothing America loves more than a good dose of drama, particularly in the form of song. In fact, almost three-quarters of Americans say they either like it or love it when musicians write about their lives, breakups included.


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Who belongs in the Rock and Roll Hall of Fame?

At long last, millennials and baby boomers can agree on something: their love of Dolly Parton. In our survey, 33% believe the legendary country songwriter deserves to be recognized by the Rock & Roll Hall of Fame.


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How do most people REALLY feel about the Oscars

Our online survey asked 1,000 Americans what they really think about the Academy Awards, and who they think the Oscars should go to this year.


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Nearly half of Americans believe they can compete in the Winter Olympics

Our nationally representative survey asked participants about the Winter Olympics in Beijing. Participants shared their favorite winter Olympic sports and how they think the winter games compare to the summer.


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One-third of Americans plan on betting on the Super Bowl this year

One-third of Americans will be tuning into the Super Bowl looking for a win in their bank accounts. Our survey revealed that 36% plan on betting on the big game between the Los Angeles Rams and Cincinnati Bengals at SoFi Stadium in Inglewood, California.


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Lack of paid family leave has made 7 in 10 rethink whether or not they have more children

Our parent poll reveals nearly eight in 10 are outraged that the U.S. has no federal paid family leave laws for new moms and dads. 69% say it has made them rethink whether or not to have more children.


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Black History Month: two-thirds think civil rights in America have withdrawn in last 5 years

Our Black History Month survey found two-thirds of respondents think civil rights in America have withdrawn significantly in last five years.


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2021 “Best of the Year” games

Our survey of 2,000 Americans found one in seven gamers believe ”FIFA 2022” is the best game of 2021.


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2021 “Best of the Year” music: albums and songs

What were the best albums and singles of 2021? We asked 2,000 Americans to vote for their favorite music of the year.


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2021 “Best of the Year” and most read books

In a survey to determine the year’s best in pop culture, we asked 2,000 Americans to indicate which books they’d read from 2021’s New York Times Best Seller list.


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2021 “Best of the Year” movies and tv shows

What were the best TV shows and movies of 2021? We asked 2,000 Americans to vote.


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Half of Americans are calling 2021 the “worst year of their lives” so far

53% said 2021 had been a very unpleasant year for them. However, seven in 10 have high hopes that 2022 will be an improvement.


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66 percent say parenthood was more difficult in 2021 than when the pandemic began

66% of parents said that parenthood has been more difficult for them in 2021 than when the pandemic began in March 2020.


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The “Great Comeback”: 9 in 10 employed Americans excited to head back to office

Call it the "Great Comeback": nine in 10 employed Americans are excited to head back to work in-person full-time in 2022.


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Majority of Spotify users are too ashamed to share their ‘Wrapped’ playlist

In a OnePoll survey, seven in 10 Spotify users admitted they’re too “embarrassed” to make their recent Wrapped results public.


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Nearly two-thirds of vaccinated Americans ban unvaccinated family from their holiday gatherings

Our survey of 2,000 U.S. residents examined how the COVID-19 vaccine has impacted people’s relationships with their loved ones ahead of the holidays this year.


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These are the most “offensive” halloween costumes according to parents

Our recent survey asked 2,000 American parents of children ages 0 to 10 to weigh in on which “offensive” Halloween costumes they believe should be banned from stores.


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Vaccinated Americans call it quits with friends who refuse to get the COVID-19 shot

Our survey of 1,000 Americans examined why people have ended friendships in the last year and a half and found 16% of respondents have axed three pals from their lives since the pandemic began in March 2020.


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Average American isn’t like a celebrity: they actually bathe

In our August 9th poll, we found 51% of Americans are not in favor of celebrities Ashton Kutcher, Mila Kunis and Jake Gyllenhaal’s bathing habits, saying it’s an absolute must to shower regularly. 


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40 percent of Americans think they could compete in the Olympics

A OnePoll survey of 1,000 nationally representative U.S. citizens revealed 40% think they’re fit enough to compete in at least one summer or winter sport at the Olympics.


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Should the search for a new ‘Jeopardy!’ host end with LeVar Burton?

OnePoll asked 1,003 Americans their opinions on how ABC’s long-running game show Jeopardy has evolved since the death of former host Alex Trebek last year.


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One in three LGBT employees worry about workplace bullying

We conducted a survey of 1,000 Americans on the LGBTQIA spectrum to learn more about how they navigate their workplaces. Our research revealed 1 in 3 LGBT employees worry about workplace bullying.


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Using research for content and storytelling: Tips for conducting PR surveys

Thinking of using research for a PR or marketing campaign? This is our quick guide to using surveys to create compelling content and generate earned media coverage.


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Do you discuss politics with your children?

We asked 2,000 American parents if they discuss politics with their children. Nearly seven in 10 believe that talking to their kids about politics is more difficult today than it was for their parents.


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Covid-19 has changed Americans’ opinions on universal health care

Our research reveals three-quarters of Americans agree that the COVID-19 pandemic is a sign that the U.S. should adopt a universal health care system. Read the research findings and view the stats here.


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Using Market Research in PR

The public has an insatiable appetite for survey-based news and articles. Research has proven to be an incredibly valuable tool for generating newsworthy story angles that achieve earned media coverage. These are OnePoll's tips to get the best value out of market research for PR.


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You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting... right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.


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Your story. Powered by OnePoll.

With so much information available to us on demand, it’s more vital than ever to make sure your message contains information that is useful and workable for your brand and your audiences. Real life statistics give stories added weight and greatly enhance the credibility of a piece of content and give it a natural structure - improving its readability.


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Conducting research with an online panel

American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.


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5 ways research can be used to generate content

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.


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Qualitative research: What is it and why should you use it?

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.


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Conducting research with your own customers

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.


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The panel behind the press coverage

We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.


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The recipe for a perfect PR survey

We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.


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