In our poll of 2,000 self-reported true crime fans, 76% said they feel that consuming content about true crime helps them avoid similar situations happening to them. 44% admitted they have a “favorite” serial killer.

In our recent survey of 2,000 Americans, 19% selected “Top Gun: Maverick” as one of their favorite movies of 2022 – the most popular among those polled. See the Top Ten best movies & take our quiz!

In our online survey with 1,000 U.S. residents, 81% agreed that LGBTQ people should be able to attend Pride events without fear of verbal assault. 80% of potential Pride-goers say hate won’t derail their plans this year.

Our study with parents of kids ages 1 to 10 revealed that 78% are aware of the pros and cons of co-sleeping with their children – whether in the same room or bed. Eighty-eight percent prefer co-sleeping with their kids because they said it makes them feel closer to them.

Our study of 2,000 adults ahead of Mother’s Day revealed that 73% feel like their moms because they share many of the same qualities. Almost a fifth of all adults say they’re the “complete opposite” of their mothers.

Our online study asked 2,000 parents of kids ages 5 to 18 about their views on social media, especially when it comes to their own children. Nearly half have allowed their kids access to social media, while 31% don’t allow them to create accounts on any platform.

Nicolas Cage may have to live under the unbearable weight of his massive talent, but one in 10 Gen Zers still don’t know who he is. Read the results of our online poll, and take the Nic Cage quiz!

Nearly seven in 10 parents said their families have become more sustainable and eco-conscious since the pandemic began, in our recent poll with 2,000 American parents of children age 5-18.

A survey of 2,000 Americans found that 37% of those polled plan on calling in sick or skipping work in order to catch the NCAA March Madness basketball tournament.

An online survey of 1,000 parents found that 53% of those with children 4 and younger are unhappy about the lack of COVID vaccines for their little ones.

In anticipation of “The Batman”, the caped crusader’s latest film premiere on March 4 2022, we asked 1,000 survey respondents to weigh in on who they feel brought Batman to life most convincingly by offering up their top three picks.

At long last, millennials and baby boomers can agree on something: their love of Dolly Parton. In our survey, 33% believe the legendary country songwriter deserves to be recognized by the Rock & Roll Hall of Fame.

Our nationally representative survey asked participants about the Winter Olympics in Beijing. Participants shared their favorite winter Olympic sports and how they think the winter games compare to the summer.

Our parent poll reveals nearly eight in 10 are outraged that the U.S. has no federal paid family leave laws for new moms and dads. 69% say it has made them rethink whether or not to have more children.

Our survey of 2,000 Americans found one in seven gamers believe ”FIFA 2022” is the best game of 2021.

In a survey to determine the year’s best in pop culture, we asked 2,000 Americans to indicate which books they’d read from 2021’s New York Times Best Seller list.

53% said 2021 had been a very unpleasant year for them. However, seven in 10 have high hopes that 2022 will be an improvement.

Call it the "Great Comeback": nine in 10 employed Americans are excited to head back to work in-person full-time in 2022.

Our survey of 2,000 U.S. residents examined how the COVID-19 vaccine has impacted people’s relationships with their loved ones ahead of the holidays this year.

Our survey of 1,000 Americans examined why people have ended friendships in the last year and a half and found 16% of respondents have axed three pals from their lives since the pandemic began in March 2020.

A OnePoll survey of 1,000 nationally representative U.S. citizens revealed 40% think they’re fit enough to compete in at least one summer or winter sport at the Olympics.

We conducted a survey of 1,000 Americans on the LGBTQIA spectrum to learn more about how they navigate their workplaces. Our research revealed 1 in 3 LGBT employees worry about workplace bullying.

We asked 2,000 American parents if they discuss politics with their children. Nearly seven in 10 believe that talking to their kids about politics is more difficult today than it was for their parents.

The public has an insatiable appetite for survey-based news and articles. Research has proven to be an incredibly valuable tool for generating newsworthy story angles that achieve earned media coverage. These are OnePoll's tips to get the best value out of market research for PR.

With so much information available to us on demand, it’s more vital than ever to make sure your message contains information that is useful and workable for your brand and your audiences. Real life statistics give stories added weight and greatly enhance the credibility of a piece of content and give it a natural structure - improving its readability.

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.

We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.