05/16/2022
Only one in five people think overturning Roe v. Wade would be good for America
Responding to news about the U.S. Supreme Court’s draft opinion that, if enacted, would abolish the constitutional right to safe, legal abortion access, we polled 1,000 Americans about Roe v. Wade.
05/01/2022
Three in four Americans admit they’re a “mini-me” version of their moms
Our study of 2,000 adults ahead of Mother’s Day revealed that 73% feel like their moms because they share many of the same qualities. Almost a fifth of all adults say they’re the “complete opposite” of their mothers.
04/28/2022
Are Americans ready to welcome Elon Musk as the new owner of Twitter?
In our latest poll, we asked 2,000 Americans what they think of the Twitter acquisition by Elon Musk. 79% of polled Twitter users believe that putting one of the world’s richest people in charge will transform the platform for the better.
04/28/2022
6 in 10 parents think children under 13 shouldn’t be on social media
Our online study asked 2,000 parents of kids ages 5 to 18 about their views on social media, especially when it comes to their own children. Nearly half have allowed their kids access to social media, while 31% don’t allow them to create accounts on any platform.
04/20/2022
4/20 survey: Americans vote for top stoner comedies but one in ten don’t know if marijuana is legal in their home state
How confusing is marijuana legislation in the United States? Enough that one-tenth of Americans polled in a recent survey have no idea if it’s legal where they live.
04/19/2022
How well do you know Nicolas Cage? 1 in 10 Gen Zers don’t know who he is
Nicolas Cage may have to live under the unbearable weight of his massive talent, but one in 10 Gen Zers still don’t know who he is. Read the results of our online poll, and take the Nic Cage quiz!
04/12/2022
Two in three Americans don’t agree with boycotting artists for their opinions
Should creators be canceled for their personal opinions? For two out of three Americans, the answer is a resounding “no.” We also asked past & present “Harry Potter” fans about their reactions to recent controversies within the franchise.
04/06/2022
“Going green” may start at an earlier age for America’s youth
Nearly seven in 10 parents said their families have become more sustainable and eco-conscious since the pandemic began, in our recent poll with 2,000 American parents of children age 5-18.
04/01/2022
April Fools’ Day: which pranks are acceptable and which are taboo?
Be careful who you single out on April Fools’ Day this year – for one in three Americans, it’s “always” fair game to prank somebody who pranked you first.
03/16/2022
March Madness: over a third of Americans plan on playing hooky at work to watch the tournament
A survey of 2,000 Americans found that 37% of those polled plan on calling in sick or skipping work in order to catch the NCAA March Madness basketball tournament.
03/16/2022
73% of parents feel schools should enforce mask usage
A survey reveals that seven in 10 parents are still urging their kids to wear masks at school, even while some states are relaxing their COVID-19 policies.
03/15/2022
Half of parents with kids under 5 are unhappy about the lack of COVID vaccines
An online survey of 1,000 parents found that 53% of those with children 4 and younger are unhappy about the lack of COVID vaccines for their little ones.
03/14/2022
1 in 2 Americans know when Pi Day is, but only 1 in 3 know what Pi means
Our recent survey found 1 in 2 Americans know that March 14th is Pi Day, but only 1 in 3 know what Pi actually means.
03/04/2022
Which actor was the best Batman?
In anticipation of “The Batman”, the caped crusader’s latest film premiere on March 4 2022, we asked 1,000 survey respondents to weigh in on who they feel brought Batman to life most convincingly by offering up their top three picks.
03/03/2022
Should musicians use real-life drama in their songs?
This online survey reveals there's nothing America loves more than a good dose of drama, particularly in the form of song. In fact, almost three-quarters of Americans say they either like it or love it when musicians write about their lives, breakups included.
02/28/2022
Who belongs in the Rock and Roll Hall of Fame?
At long last, millennials and baby boomers can agree on something: their love of Dolly Parton. In our survey, 33% believe the legendary country songwriter deserves to be recognized by the Rock & Roll Hall of Fame.
02/25/2022
How do most people REALLY feel about the Oscars
Our online survey asked 1,000 Americans what they really think about the Academy Awards, and who they think the Oscars should go to this year.
02/18/2022
Nearly half of Americans believe they can compete in the Winter Olympics
Our nationally representative survey asked participants about the Winter Olympics in Beijing. Participants shared their favorite winter Olympic sports and how they think the winter games compare to the summer.
02/10/2022
One-third of Americans plan on betting on the Super Bowl this year
One-third of Americans will be tuning into the Super Bowl looking for a win in their bank accounts. Our survey revealed that 36% plan on betting on the big game between the Los Angeles Rams and Cincinnati Bengals at SoFi Stadium in Inglewood, California.
02/02/2022
Lack of paid family leave has made 7 in 10 rethink whether or not they have more children
Our parent poll reveals nearly eight in 10 are outraged that the U.S. has no federal paid family leave laws for new moms and dads. 69% say it has made them rethink whether or not to have more children.
02/01/2022
Black History Month: two-thirds think civil rights in America have withdrawn in last 5 years
Our Black History Month survey found two-thirds of respondents think civil rights in America have withdrawn significantly in last five years.
12/24/2021
2021 “Best of the Year” games
Our survey of 2,000 Americans found one in seven gamers believe ”FIFA 2022” is the best game of 2021.
12/23/2021
2021 “Best of the Year” music: albums and songs
What were the best albums and singles of 2021? We asked 2,000 Americans to vote for their favorite music of the year.
12/23/2021
2021 “Best of the Year” and most read books
In a survey to determine the year’s best in pop culture, we asked 2,000 Americans to indicate which books they’d read from 2021’s New York Times Best Seller list.
12/23/2021
2021 “Best of the Year” movies and tv shows
What were the best TV shows and movies of 2021? We asked 2,000 Americans to vote.
12/22/2021
Half of Americans are calling 2021 the “worst year of their lives” so far
53% said 2021 had been a very unpleasant year for them. However, seven in 10 have high hopes that 2022 will be an improvement.
12/22/2021
66 percent say parenthood was more difficult in 2021 than when the pandemic began
66% of parents said that parenthood has been more difficult for them in 2021 than when the pandemic began in March 2020.
12/21/2021
The “Great Comeback”: 9 in 10 employed Americans excited to head back to office
Call it the "Great Comeback": nine in 10 employed Americans are excited to head back to work in-person full-time in 2022.
12/17/2021
Majority of Spotify users are too ashamed to share their ‘Wrapped’ playlist
In a OnePoll survey, seven in 10 Spotify users admitted they’re too “embarrassed” to make their recent Wrapped results public.
11/12/2021
Nearly two-thirds of vaccinated Americans ban unvaccinated family from their holiday gatherings
Our survey of 2,000 U.S. residents examined how the COVID-19 vaccine has impacted people’s relationships with their loved ones ahead of the holidays this year.
10/11/2021
These are the most “offensive” halloween costumes according to parents
Our recent survey asked 2,000 American parents of children ages 0 to 10 to weigh in on which “offensive” Halloween costumes they believe should be banned from stores.
09/13/2021
Vaccinated Americans call it quits with friends who refuse to get the COVID-19 shot
Our survey of 1,000 Americans examined why people have ended friendships in the last year and a half and found 16% of respondents have axed three pals from their lives since the pandemic began in March 2020.
08/12/2021
Average American isn’t like a celebrity: they actually bathe
In our August 9th poll, we found 51% of Americans are not in favor of celebrities Ashton Kutcher, Mila Kunis and Jake Gyllenhaal’s bathing habits, saying it’s an absolute must to shower regularly.
08/07/2021
40 percent of Americans think they could compete in the Olympics
A OnePoll survey of 1,000 nationally representative U.S. citizens revealed 40% think they’re fit enough to compete in at least one summer or winter sport at the Olympics.
07/30/2021
Should the search for a new ‘Jeopardy!’ host end with LeVar Burton?
OnePoll asked 1,003 Americans their opinions on how ABC’s long-running game show Jeopardy has evolved since the death of former host Alex Trebek last year.
06/23/2021
One in three LGBT employees worry about workplace bullying
We conducted a survey of 1,000 Americans on the LGBTQIA spectrum to learn more about how they navigate their workplaces. Our research revealed 1 in 3 LGBT employees worry about workplace bullying.
05/14/2021
Using research for content and storytelling: Tips for conducting PR surveys
Thinking of using research for a PR or marketing campaign? This is our quick guide to using surveys to create compelling content and generate earned media coverage.
08/03/2020
Do you discuss politics with your children?
We asked 2,000 American parents if they discuss politics with their children. Nearly seven in 10 believe that talking to their kids about politics is more difficult today than it was for their parents.
05/18/2020
Covid-19 has changed Americans’ opinions on universal health care
Our research reveals three-quarters of Americans agree that the COVID-19 pandemic is a sign that the U.S. should adopt a universal health care system. Read the research findings and view the stats here.
02/24/2020
Using Market Research in PR
The public has an insatiable appetite for survey-based news and articles. Research has proven to be an incredibly valuable tool for generating newsworthy story angles that achieve earned media coverage. These are OnePoll's tips to get the best value out of market research for PR.
01/08/2020
You’ve conducted your research, what next?
You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting... right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.
02/08/2019
Conducting research with an online panel
American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.
01/18/2019
5 ways research can be used to generate content
Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.
04/11/2017
Qualitative research: What is it and why should you use it?
For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.
02/21/2017
Conducting research with your own customers
So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.
06/15/2016
The panel behind the press coverage
We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.
07/29/2015
The recipe for a perfect PR survey
We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.