24th August 2018
Using Market Research in PR
The public has, I’m glad to say, an apparently insatiable appetite for research based news and articles.
4th July 2018
OnePoll Appoints Mark Hodson as Head of Research
Hodson joins from the British Heart Foundation, where he served as Head of Consumer Insight for three years.
21st June 2018
Just don’t call it a survey
When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.” OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing to stop you tweeting, you know, interesting stuff.”
25th May 2018
Your story. Powered by OnePoll.
There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media - and it seems that new ones are emerging all the time. Professionals have a variety of sources for work-related information and the general public are constantly checking social media channels for updates on friends and family.
11th April 2017
Qualitative research: What is it and why should you use it?
For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.
13th March 2017
Keep your council: OnePoll public services survey
Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.
8th March 2017
#IWD2017: The women who have inspired us
This International Women’s Day, the world is being asked to #BeBoldforChange. But how do we do that? Do we go out into the streets to take the fight on head first? Let’s face it we’ve already seen a lot of that this year. Our streets have hardly been free from marches and plaquards, and frankly with what feminism has been faced with this year it’s no wonder.
8th March 2017
You’ve conducted your research, what next?
You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting...right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.
21st February 2017
Conducting research with your own customers
So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.
8th February 2017
Conducting research with an online panel
American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.
18th January 2017
New Year resolutions: make or break in 2017?
In a survey of 1000 British adults, we found that 44% made New Year’s resolutions this year. Only a few weeks into January and almost a fifth (19%) admit to having already been unsuccessful. We look at why we set resolutions and why we fail.
Lifestyle,Opinion,Health & Beauty,Research Results,Family & Relationships
29th December 2016
OnePoll research: a few of our favourites from 2016
2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects - from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites...
28th October 2016
The sky is the limit – The importance of knowing we can achieve anything
Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.
7th July 2016
Charity awareness: Are we a charitable nation?
Good news! (Yes that’s right, some good news!). The UK is a nation of givers. Our survey of 2,000 UK Adults found that almost half of people on our small island donate to charity on a regular basis, paying out an average of £8.10 a month. It’s not just giving out money. Oh no! 11% regularly volunteer and 9% regularly fundraise.
15th June 2016
The panel behind the press coverage
We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.
26th February 2016
Rare Diseases: Individually rare, collectively common
Today (29th February) is Rare Diseases Day, which aims to raise awareness of rare diseases to help grow funding and support for sufferers. Having personally lost a close family member who suffered from a rare disease, this topic is close to my heart.
10th February 2016
The big marriage debate
After almost 4 years of being in a relationship, the inevitable and persistent “When are you getting married?” question from family and friends has well and truly reared its ugly head. We asked 2,000 adults if marriage is the be all and end all of a relationship.
5th February 2016
6 tips for conducting international research
OnePoll has been conducting international research for almost ten years. Our researchers share some advice and tips to consider when planning and commissioning an international research project.
2nd February 2016
The greatest reality TV moments
The ‘wrong Miss Universe’ blunder at last year’s tournament has been named the most memorable reality TV moment of all time. The epic fail was witnessed by a TV audience of 7.6million and went viral on social media. Miss Colombia Ariadna Gutierrez was crowned for a full two minutes...
22nd January 2016
Is poetry a dying art form or just evolving?
OnePoll conducted two nationally representative surveys, which found that 22% of Brits don’t even know who Robert Burns is, and less than half know that the great Bard of Ayrshire wrote Auld Lang Syne. 14% said they didn’t know a single word of the song – apparently not even realising that the title features in the lyrics ...
18th January 2016
5 ways research can be used to generate content in 2016
Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.
21st December 2015
Would you swipe right for love?
We live in a world of technology... it's not surprising that we use it to help us find love. From how we meet, how we communicate, what we do on dates, to how we tell the world our relationship is ‘official’, the internet has revolutionised dating. So why are so many people so sceptical of online dating?
Lifestyle,Technology,Research Results,Family & Relationships
10th December 2015
Bigorexia: the untold effects
In recent years, the increase in eating disorders and body dysmorphia has been hard to ignore. Body Dysmorphic Disorder is reported to effect around 1 in 100 people in the UK and is often attributed to our appearance and ‘selfie’ obsessed society.
25th November 2015
The language of rape culture
International Day for the Elimination of Violence against Women (IDEVAW) and White Ribbon Day are both designed to raise awareness of sexual and gender-based violence experienced by women all over the world. There are obviously many forms of violence – almost all of which affect both men and women.
14th October 2015
Not everyone eats eggs
Anna is happily married to Adam, with whom she has two children that attend the local primary school. Each summer, the whole family flies abroad for an all-inclusive holiday. Anna saves up to buy Christmas gifts for her family every year, works 9-5 in an office, and eats eggs for breakfast. Anna is a stereotype, wrapped in a cliché, and she’s a PR survey writer’s dream.
25th September 2015
Public attitudes towards criminal punishment, rehabilitation and reform
A OnePoll study of 1,000 British adults takes a look at the public's attitudes to criminal punishment, rehabilitation and penal reform. While we’re usually more interested in punishing criminals than rehabilitating them, are we really as punitive as our initial reactions often imply?
18th August 2015
My love for data
The research landscape for PR and media is changing, and I for one am thrilled that data is becoming something we embrace and incorporate at every stage of a project. I have always been fascinated by data, insight and measurements.
11th August 2015
Profits at SeaWorld plummet as only 20% of UK adults think they should remain open.
Following recent reports suggesting that SeaWorld’s profits have fallen by 84%, we decided to investigate what the UK public’s standpoint is on keeping orcas in captivity.
5th August 2015
Mental health misconceptions
Over the past few years we have seen increasing coverage of mental illness in the news. OnePoll surveyed 1000 UK adults to explore public perceptions of mental illness, and the stigmatisation & portrayal of people with mental health problems, within the media.
29th July 2015
The recipe for a perfect PR survey
We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.
17th July 2015
Is green the new black? – Almost 4 in 10 Brits now drink green tea
In our office, tea (who’s turn it is to make it and the type consumed) is somewhat a bone of contention. Over the last few years, there has been a slow but noticeable migration from standard English breakfast tea...
3rd July 2015
Are we losing touch with nature?
There has been recent speculation that the public are becoming disconnected from nature. Is this true? And if so, why? OnePoll conducted a nationally representative survey of 1000 UK adults to find out.
18th June 2015
Why aren’t we more intelligent about artificial intelligence?
Is it safe for us to create machines with higher intellectual levels than us? Have we been misinformed by films about robots gone wrong?
4th June 2015
Call Me Caitlyn
Social media has recently been abuzz with the transformation of Bruce Jenner into Caitlyn Jenner. We ran a quick snap poll, asking 1000 respondents how they felt about the transformation.
19th May 2015
Why isn’t everyone ‘batty’ about bats?
Overall, 1 in 5 people either dislike or hate bats. So why do so many people dislike bats? It's my intention to eliminate the common misconceptions and negative attitudes...
7th May 2015
Do young voters hold the key to the outcome of the General Election?
There has been a lot of buzz around the young voters (18-30), and what politicians can do to make them go out and vote.
24th April 2015
New jobs and bad interview questions
As we have just started at OnePoll, we decided to write a blog about peoples’ experiences of interviews and starting new jobs, to find out the most common faux pas.
6th March 2015
The portrayal of women in film and TV
It is a common conception that women are misrepresented in TV & film. Often the female characters function only to serve the male lead, or are gender stereotyped as the dumb/ unintelligent character or just there for their looks.
3rd March 2015
4 in 10 employed Brits feel unappreciated by their boss
Have you ever heard the phrase ‘Too many chiefs, not enough Indians’? In todays society, it has become apparent that in some businesses there are too many employees who want to be managers and not enough willing to be workers.
2nd October 2014
You might share this blog, but there’s still a 43% chance you won’t read it
Several pieces of research have found absolutely no correlation between how much time people spend reading articles and whether they go on to share them on their social media or not.
16th September 2014
Beyond Generation Y: An introduction to Generation Z
Generation Y have come of age - even the youngest are in higher education or have jobs. It’s more important than ever to map their behaviour and interests as their spending power increases, their careers develop and they begin to start families.
1st September 2014
57% of Brits still don’t know what ALS stands for. Here’s what we really know about the ice bucket challenge.
The ice bucket challenge is the new big thing to take over most of our social media feeds, and, as the name slightly gives away, it involves chucking an ice cold bucket of water over yourself, filming it, and sticking it on social media. This is all done with the aim of raising awareness and donations for ALS/MND.
29th August 2014
10 Things You Need to Know About Generation Y
Generation Y have been around for a while now - and we know them pretty well. Also referred to as Millennials, the Echo Boomers, New Boomers, Net Generation or Generation Facebook – the exact definition of Generation Y differs, but it can generally be understood to include those born between the early 80s and the late 90s.
31st July 2014
Five ways we’ve been doing youth research wrong our whole lives (and what we should actually be doing)
Young generations are radically different to the ones that came before them. They are reshaping the world of research, and any brand or organisation that involves them in their strategy is going to be future-proof.