These are the most “offensive” halloween costumes according to parents

Our recent survey asked 2,000 American parents of children ages 0 to 10 to weigh in on which “offensive” Halloween costumes they believe should be banned from stores.


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Vaccinated Americans call it quits with friends who refuse to get the COVID-19 shot

Our survey of 1,000 Americans examined why people have ended friendships in the last year and a half and found 16% of respondents have axed three pals from their lives since the pandemic began in March 2020.


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Average American isn’t like a celebrity: they actually bathe

In our August 9th poll, we found 51% of Americans are not in favor of celebrities Ashton Kutcher, Mila Kunis and Jake Gyllenhaal’s bathing habits, saying it’s an absolute must to shower regularly. 


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40 percent of Americans think they could compete in the Olympics

A OnePoll survey of 1,000 nationally representative U.S. citizens revealed 40% think they’re fit enough to compete in at least one summer or winter sport at the Olympics.


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Should the search for a new ‘Jeopardy!’ host end with LeVar Burton?

OnePoll asked 1,003 Americans their opinions on how ABC’s long-running game show Jeopardy has evolved since the death of former host Alex Trebek last year.


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One in three LGBT employees worry about workplace bullying

We conducted a survey of 1,000 Americans on the LGBTQIA spectrum to learn more about how they navigate their workplaces. Our research revealed 1 in 3 LGBT employees worry about workplace bullying.


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Using research for content and storytelling: Tips for conducting PR surveys

Thinking of using research for a PR or marketing campaign? This is our quick guide to using surveys to create compelling content and generate earned media coverage.


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Do you discuss politics with your children?

We asked 2,000 American parents if they discuss politics with their children. Nearly seven in 10 believe that talking to their kids about politics is more difficult today than it was for their parents.


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Covid-19 has changed Americans’ opinions on universal health care

Our research reveals three-quarters of Americans agree that the COVID-19 pandemic is a sign that the U.S. should adopt a universal health care system. Read the research findings and view the stats here.


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Using Market Research in PR

The public has an insatiable appetite for survey-based news and articles. Research has proven to be an incredibly valuable tool for generating newsworthy story angles that achieve earned media coverage. These are OnePoll's tips to get the best value out of market research for PR.


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You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting... right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.


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Conducting research with an online panel

American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.


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5 ways research can be used to generate content

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.


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Qualitative research: What is it and why should you use it?

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.


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Conducting research with your own customers

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.


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The panel behind the press coverage

We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.


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The recipe for a perfect PR survey

We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.


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