Using Market Research in PR

The public has, I’m glad to say, an apparently insatiable appetite for research…


You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these…


Your story. Powered by OnePoll.

There are over 120 content delivery channels that modern businesses have to…


Conducting research with an online panel

American Anthropologist Zora Neale Hurston once said “Research is formalized…


5 ways research can be used to generate content

It’s no secret that there is an overwhelming volume of content demanding our…


Conducting research with your own customers

So you have a customer base and you’d like to conduct an online survey to find…


The panel behind the press coverage

Over the last fifteen years, we’ve conducted tens of thousands of surveys for…


The recipe for a perfect PR survey

Over the past decade we’ve witnessed first-hand the evolution of PR…