OnePoll Appoints Mark Hodson as Head of Research

Hodson joins from the British Heart Foundation, where he served as Head of Consumer Insight for three years.

Just don’t call it a survey

When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.”  OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing to stop you tweeting, you know, interesting stuff.”

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There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media - and it seems that new ones are emerging all the time. Professionals have a variety of sources for work-related information and the general public are constantly checking social media channels for updates on friends and family.

Qualitative research: What is it and why should you use it?

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.

Keep your council: OnePoll public services survey

Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.

You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting...right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.

Conducting research with your own customers

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.

Conducting research with an online panel

American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.

OnePoll research: a few of our favourites from 2016

2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects - from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites...

The sky is the limit – The importance of knowing we can achieve anything

Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.