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Category Archives: Insight

Not everyone celebrates Christmas

      Pitfalls in market research:   Christmas tale Account Director takes the Client for a pre-Christmas lunch. They decide to try to land a piece just after the…

19th December 2018InsightBy Mark Hodson

OnePoll Appoints Mark Hodson as Head of Research

  OnePoll has taken on Mark Hodson, former Head of Market Research at YouGov and founder of Opinium, as Head of Research. Hodson joins from the British Heart Foundation, where…

4th July 2018Insight, Opinion, UncategorisedBy OnePoll

Just don’t call it a survey

  When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.”  OK, there was some of that. Quite a bit,…

21st June 2018InsightBy OnePoll

Premier League nostalgia: Are long-serving managers a thing of the past?

  Many pundits and football fans alike have marked this summer as one of colossal change in the Premier League. Arsenal, for the first time in 22 years have chosen…

25th May 2018InsightBy OnePoll

Your story. Powered by OnePoll.

  There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media – and it seems that new ones are emerging…

25th May 2018Insight, UncategorisedBy OnePoll

Creative Shootout – Powered by OnePoll

  Creative Shootout – Powered by OnePoll                  There are over 120 content delivery channels that modern businesses have to manage today spanning…

17th November 2017InsightBy Asa Baaw

Qualitative research: What is it and why should you use it?

Qualitative research: What is it and why should you use it?

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.

11th April 2017InsightBy Claire Tiley

Keep your council: OnePoll public services survey

Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.

13th March 2017Insight, Politics, Research ResultsBy OnePoll

You've conducted your research. what next?

You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting…right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.

8th March 2017Insight, PR SurveyBy Kevin Smith

Conducting research with your own customers

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.

21st February 2017Insight, PR Survey, Research ResultsBy Kevin Smith

Conducting research with an online panel

American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.

8th February 2017Insight, PR Survey, Research ResultsBy Louise Harper-King

top 5

OnePoll research: a few of our favourites from 2016

2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects – from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites…

29th December 2016Design, Insight, PR Survey, Research ResultsBy Kevin Smith
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