Insight

The public has an insatiable appetite for survey-based news and articles. Research has proven to be an incredibly valuable tool for generating newsworthy story angles that achieve earned media coverage. These are OnePoll's tips to get the best value out of market research for PR.

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting... right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.

With so much information available to us on demand, it’s more vital than ever to make sure your message contains information that is useful and workable for your brand and your audiences. Real life statistics give stories added weight and greatly enhance the credibility of a piece of content and give it a natural structure - improving its readability.

American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.

We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.