Insight

As Brexit rapidly approaches, new research has revealed just 28 per cent of Brits are against a public vote on the final deal.

Account Director takes the Client for a pre-Christmas lunch. They decide to try to land a piece just after the Holidays, about how, come the January sales, everyone will be spending their Christmas gift tokens/ cash on the Client’s Brand.

Hodson joins from the British Heart Foundation, where he served as Head of Consumer Insight for three years.

When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.”  OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing to stop you tweeting, you know, interesting stuff.”

There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media - and it seems that new ones are emerging all the time. Professionals have a variety of sources for work-related information and the general public are constantly checking social media channels for updates on friends and family.

Many pundits and football fans alike have marked this summer as one of colossal change in the Premier League. Arsenal, for the first time in 22 years have chosen appoint a new manager and their search has led them to Spanish coach Unai Emery, but does Arsene Wenger stepping away from the Arsenal fold signal the end of an era for long-serving managers in the Premier League?

There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media - and it seems that new ones are emerging all the time.

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.

Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting...right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.