4th July 2018
OnePoll Appoints Mark Hodson as Head of Research
Hodson joins from the British Heart Foundation, where he served as Head of Consumer Insight for three years.
21st June 2018
Just don’t call it a survey
When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.” OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing to stop you tweeting, you know, interesting stuff.”
25th May 2018
Your story. Powered by OnePoll.
There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media - and it seems that new ones are emerging all the time. Professionals have a variety of sources for work-related information and the general public are constantly checking social media channels for updates on friends and family.
11th April 2017
Qualitative research: What is it and why should you use it?
For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.
13th March 2017
Keep your council: OnePoll public services survey
Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.
8th March 2017
You’ve conducted your research, what next?
You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting...right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.
21st February 2017
Conducting research with your own customers
So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.
8th February 2017
Conducting research with an online panel
American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.
29th December 2016
OnePoll research: a few of our favourites from 2016
2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects - from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites...
28th October 2016
The sky is the limit – The importance of knowing we can achieve anything
Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.