Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.
So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.
American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.
In a survey of 1000 British adults, we found that 44% made New Year’s resolutions this year. Only a few weeks into January and almost a fifth (19%) admit to having already been unsuccessful. We look at why we set resolutions and why we fail.
2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects – from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites…
We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.
The ‘wrong Miss Universe’ blunder at last year’s tournament has been named the most memorable reality TV moment of all time. The epic fail was witnessed by a TV audience of 7.6million and went viral on social media. Miss Colombia Ariadna Gutierrez was crowned for a full two minutes…
OnePoll conducted two nationally representative surveys, which found that 22% of Brits don’t even know who Robert Burns is, and less than half know that the great Bard of Ayrshire wrote Auld Lang Syne. 14% said they didn’t know a single word of the song – apparently not even realising that the title features in the lyrics …
Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.
We live in a world of technology… it’s not surprising that we use it to help us find love. From how we meet, how we communicate, what we do on dates, to how we tell the world our relationship is ‘official’, the internet has revolutionised dating. So why are so many people so sceptical of online dating?
In recent years, the increase in eating disorders and body dysmorphia has been hard to ignore. Body Dysmorphic Disorder is reported to effect around 1 in 100 people in the UK and is often attributed to our appearance and ‘selfie’ obsessed society.
Anna is happily married to Adam, with whom she has two children that attend the local primary school. Each summer, the whole family flies abroad for an all-inclusive holiday. Anna saves up to buy Christmas gifts for her family every year, works 9-5 in an office, and eats eggs for breakfast. Anna is a stereotype, wrapped in a cliché, and she’s a PR survey writer’s dream.
