Opinion
Should the search for a new 'Jeopardy!' host end with LeVar Burton?
He might go twice as high as a butterfly in the sky, but actor LeVar Burton…
One in three LGBT employees worry about workplace bullying
Companies often encourage employees to express themselves as authentically as…
Using research for content and storytelling: Tips for conducting PR surveys
Thinking of conducting research for a PR campaign? This is our quick guide to…
Do you discuss politics with your children?
We conducted a survey of 2,000 American parents and asked about the political…
Covid-19 has changed Americans' opinions on universal health care
Three-quarters of Americans agree that the COVID-19 pandemic is a sign that…
Using Market Research in PR
The public has, I’m glad to say, an apparently insatiable appetite for research…
5 ways research can be used to generate content
It’s no secret that there is an overwhelming volume of content demanding our…
Qualitative research: What is it and why should you use it?
What is qualitative research? For those more familiar with quantitative…
The recipe for a perfect PR survey
Over the past decade we’ve witnessed first-hand the evolution of PR…