Talking to kids about politics

Do you discuss politics with your children?

We conducted a survey of 2,000 American parents and asked about the political…


Covid-19 has changed Americans' opinions on universal health care

Three-quarters of Americans agree that the COVID-19 pandemic is a sign that…


Using Market Research in PR

The public has, I’m glad to say, an apparently insatiable appetite for research…


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There are over 120 content delivery channels that modern businesses have to…


5 ways research can be used to generate content

It’s no secret that there is an overwhelming volume of content demanding our…


Qualitative research: What is it and why should you use it?

What is qualitative research? For those more familiar with quantitative…


The recipe for a perfect PR survey

Over the past decade we’ve witnessed first-hand the evolution of PR…