Using Market Research in PR
The public has, I’m glad to say, an apparently insatiable appetite for research based news and articles. Why is this? It is because we evolved as communal apes and…
OnePoll Appoints Mark Hodson as Head of Research
OnePoll has taken on Mark Hodson, former Head of Market Research at YouGov and founder of Opinium, as Head of Research. Hodson joins from the British Heart Foundation, where…
#IWD2017: The women who have inspired us
This International Women’s Day, the world is being asked to #BeBoldforChange. But how do we do that? Do we go out into the streets to take the fight on head first? Let’s face it we’ve already seen a lot of that this year. Our streets have hardly been free from marches and plaquards, and frankly with what feminism has been faced with this year it’s no wonder.
New Year resolutions: make or break in 2017?
In a survey of 1000 British adults, we found that 44% made New Year’s resolutions this year. Only a few weeks into January and almost a fifth (19%) admit to having already been unsuccessful. We look at why we set resolutions and why we fail.
The sky is the limit – The importance of knowing we can achieve anything
Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.
The big marriage debate
After almost 4 years of being in a relationship, the inevitable and persistent “When are you getting married?” question from family and friends has well and truly reared its ugly head. We asked 2,000 adults if marriage is the be all and end all of a relationship.
6 tips for conducting international research
OnePoll has been conducting international research for almost ten years. Our researchers share some advice and tips to consider when planning and commissioning an international research project.
5 ways research can be used to generate content in 2016
Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.
The language of rape culture
International Day for the Elimination of Violence against Women (IDEVAW) and White Ribbon Day are both designed to raise awareness of sexual and gender-based violence experienced by women all over the world. There are obviously many forms of violence – almost all of which affect both men and women.
Public attitudes towards criminal punishment, rehabilitation and reform
A OnePoll study of 1,000 British adults takes a look at the public’s attitudes to criminal punishment, rehabilitation and penal reform. While we’re usually more interested in punishing criminals than rehabilitating them, are we really as punitive as our initial reactions often imply?
Profits at SeaWorld plummet as only 20% of UK adults think they should remain open.
Following recent reports suggesting that SeaWorld’s profits have fallen by 84%, we decided to investigate what the UK public’s standpoint is on keeping orcas in captivity.
The recipe for a perfect PR survey
We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.