Opinion

OnePoll survey asks how LeVar Burton did as Jeopardy guest host

Should the search for a new 'Jeopardy!' host end with LeVar Burton?

He might go twice as high as a butterfly in the sky, but actor LeVar Burton…


Pride flag 1 in 3 LGBT employees worry about workplace bullying

One in three LGBT employees worry about workplace bullying

Companies often encourage employees to express themselves as authentically as…


PR Surveys - question mark light

Using research for content and storytelling: Tips for conducting PR surveys

Thinking of conducting research for a PR campaign? This is our quick guide to…


Talking to kids about politics

Do you discuss politics with your children?

We conducted a survey of 2,000 American parents and asked about the political…


Covid-19 has changed Americans' opinions on universal health care

Three-quarters of Americans agree that the COVID-19 pandemic is a sign that…


Using Market Research in PR

The public has, I’m glad to say, an apparently insatiable appetite for research…


5 ways research can be used to generate content

It’s no secret that there is an overwhelming volume of content demanding our…


Qualitative research: What is it and why should you use it?

What is qualitative research? For those more familiar with quantitative…


The recipe for a perfect PR survey

Over the past decade we’ve witnessed first-hand the evolution of PR…