Majority of Spotify users are too ashamed to share their 'Wrapped' playlist

Surprised by how many hours of show tunes you listened to this year? 

You’re not alone — seven in 10 Spotify users admitted they’re too “embarrassed” to make their recent Wrapped results public.

In our recent online survey, which polled 1,000 self-described Spotify users, 68% said they would feel awkward if they shared their entire Wrapped story for 2021.

On the other hand, less than 20% believed they wouldn’t feel any embarrassment at all, results suggest.

First introduced in 2016, “Spotify Wrapped” is an annual marketing push for the popular music streaming service that presents users with a summary of their listening activity for the past year.

In addition to the typical data on users’ most-played artists, genres, and songs, 2021’s offering also features an “Audio Aura,” wrapped up in an Instagram-friendly aesthetic blend of colors.

At the time of the survey only one in four respondents had already posted some of their Wrapped story to their own social media feeds, while another four in 10 were “planning” on sharing more in the near future. 

But not all of it, of course.

Of those polled, listeners with between 40,000 and 50,000 minutes of playtime recorded on the app were the most likely to feel awkward about their streaming habits (75%).

Meanwhile, those with 10,000 minutes or less reported the least amount of embarrassment (55%). 

But regardless of what their final playlists say about their listening habits, 83% said they look forward to the Spotify Wrapped campaign every year, particularly those with more than 50,000 minutes logged (94%).

The average respondent listened to 26,637 minutes worth of content on Spotify –  although men edged out women slightly with roughly 3,550 more minutes of listening time (28,184 vs. 24,634).