Graphic showing which generation likes April Fool's Day the most

April Fools' Day: which pranks are acceptable and which are taboo?

Be careful who you single out on April Fools’ Day this year – for one in three…


Basketball for March Madness tournament

March Madness: over a third of Americans plan on playing hooky at work to watch the tournament

Over a third of Americans plan on playing hooky at work in order to watch the…


Super Bowl OnePoll survey results

One-third of Americans plan on betting on the Super Bowl this year

One-third of Americans will be tuning into the Super Bowl this year looking…


Survey results: How do Americans feel about the Olympics 2020

40 percent of Americans think they could compete in the Olympics

Our online poll revealed 40% of Americans think they’re fit enough to compete…


OnePoll survey asks how LeVar Burton did as Jeopardy guest host

Should the search for a new 'Jeopardy!' host end with LeVar Burton?

He might go twice as high as a butterfly in the sky, but actor LeVar Burton…


PR Surveys - question mark light

Using research for content and storytelling: Tips for conducting PR surveys

Thinking of conducting research for a PR campaign? This is our quick guide to…


Talking to kids about politics

Do you discuss politics with your children?

We conducted a survey of 2,000 American parents and asked about the political…


Covid-19 has changed Americans' opinions on universal health care

Three-quarters of Americans agree that the COVID-19 pandemic is a sign that…


Using Market Research in PR

The public has, I’m glad to say, an apparently insatiable appetite for research…


You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these…