Working from home

Protected: SilkRoad Technology – Do office workers feel supported working from home?

SilkRoad Technology commissioned OnePoll to conduct an online study of 1,500 office workers and 500 C-level executives based in the US. The research project was designed to gain valuable research insights and produce assets for content marketing and media exposure.

Talking to kids about politics

Do you discuss politics with your children?

We asked 2,000 American parents if they discuss politics with their children. Nearly seven in 10 believe that talking to their kids about politics is more difficult today than it was for their parents.

Covid-19 has changed Americans’ opinions on universal health care

Our research reveals three-quarters of Americans agree that the COVID-19 pandemic is a sign that the U.S. should adopt a universal health care system. Read the research findings and view the stats here.

Using Market Research in PR

The public has an insatiable appetite for survey-based news and articles. Research has proven to be an incredibly valuable tool for generating newsworthy story angles that achieve earned media coverage. These are OnePoll's tips to get the best value out of market research for PR.

You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting... right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.

Your story. Powered by OnePoll.

With so much information available to us on demand, it’s more vital than ever to make sure your message contains information that is useful and workable for your brand and your audiences. Real life statistics give stories added weight and greatly enhance the credibility of a piece of content and give it a natural structure - improving its readability.

Conducting research with an online panel

American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.

5 ways research can be used to generate content

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.

Qualitative research: What is it and why should you use it?

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.

Conducting research with your own customers

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.