Opinion

Using Market Research in PR

The public has, I’m glad to say, an apparently insatiable appetite for research…


5 ways research can be used to generate content

It’s no secret that there is an overwhelming volume of content demanding our…


Qualitative research: What is it and why should you use it?

What is qualitative research? For those more familiar with quantitative…


The recipe for a perfect PR survey

Over the past decade we’ve witnessed first-hand the evolution of PR…