Philo: Comfort TV

Our research for the streaming service Philo explored the ways that Americans relax and seek comfort from the television.

The online poll of 2,000 adults revealed that 55% watch TV as a self-soothing technique for relieving anxiety or stress. Over half of participants said they seek out “comfort” TV shows or movies that they watch regularly. They turn to those comfort shows most when feeling stressed, bored or anxious — and on average, they’ve watched their comfort shows or movies about 18 different times.

The research findings formed the basis of a data-driven news story, earning over 80 pieces of digital media coverage and exposure across broadcast channels. The brand also launched their “Channel Comfort” advertising campaign which positions Philo as the ultimate television destination for people who are looking for comfort-based entertainment.

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