Public Attitudes Towards The People’s March

As Brexit rapidly approaches, new research has revealed just 28 per cent of Brits are against a public vote on the final deal.


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Not everyone celebrates Christmas

Account Director takes the Client for a pre-Christmas lunch. They decide to try to land a piece just after the Holidays, about how, come the January sales, everyone will be spending their Christmas gift tokens/ cash on the Client’s Brand.


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Using Market Research in PR

The public has, I’m glad to say, an apparently insatiable appetite for research based news and articles.


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OnePoll Appoints Mark Hodson as Head of Research

Hodson joins from the British Heart Foundation, where he served as Head of Consumer Insight for three years.


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Just don’t call it a survey

When Twitter first went mainstream I remember detractors complaining “it’s just people tweeting what they had for breakfast – boring.”  OK, there was some of that. Quite a bit, actually. But I used to defend Twitter back then. “Well yes,” I’d say. “But it’s not compulsory. There’s nothing to stop you tweeting, you know, interesting stuff.”


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Your story. Powered by OnePoll.

There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media - and it seems that new ones are emerging all the time. Professionals have a variety of sources for work-related information and the general public are constantly checking social media channels for updates on friends and family.


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Premier League nostalgia: Are long-serving managers a thing of the past?

Many pundits and football fans alike have marked this summer as one of colossal change in the Premier League. Arsenal, for the first time in 22 years have chosen appoint a new manager and their search has led them to Spanish coach Unai Emery, but does Arsene Wenger stepping away from the Arsenal fold signal the end of an era for long-serving managers in the Premier League?


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Creative Shootout – Powered by OnePoll

There are over 120 content delivery channels that modern businesses have to manage today spanning across digital and traditional media - and it seems that new ones are emerging all the time.


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Qualitative research: What is it and why should you use it?

For those more familiar with quantitative research techniques, the methods used in qualitative research may, at first look, seem ineffective. However, it is important to realise, that qualitative research is not trying to answer the same questions that are asked in quantitative research.


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Keep your council: OnePoll public services survey

Neglected potholes, late rubbish collection and expensive parking are some of the country’s biggest council complaints, according to new research. A poll of 2,000 adults aimed to find out how satisfied the nation is with its public services, and found that six in 10 are unhappy with the time it takes their local council to repair holes in the roads.


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#IWD2017: The women who have inspired us

This International Women’s Day, the world is being asked to #BeBoldforChange. But how do we do that? Do we go out into the streets to take the fight on head first? Let’s face it we’ve already seen a lot of that this year. Our streets have hardly been free from marches and plaquards, and frankly with what feminism has been faced with this year it’s no wonder.


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You’ve conducted your research, what next?

You’ve received your stats and now you’re wondering how to make all these numbers and percentages look interesting...right? The good news is that numbers don’t have to be boring. Here are six things you can do with your research data.


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Conducting research with your own customers

So you have a customer or client database and you’d like to find out their thoughts on a number of topics. But where do you start? Read our top tips on how to successfully poll your own customers.


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Conducting research with an online panel

American Anthropologist Zora Neale Hurston once said “Research is formalized curiosity. It is poking and prying with a purpose”. Which makes a lot of sense because if you don’t have a purpose or know what you’re trying to find out, you won’t find out anything at all.


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New Year resolutions: make or break in 2017?

In a survey of 1000 British adults, we found that 44% made New Year’s resolutions this year. Only a few weeks into January and almost a fifth (19%) admit to having already been unsuccessful. We look at why we set resolutions and why we fail.


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OnePoll research: a few of our favourites from 2016

2016 was a record year for OnePoll. We have conducted an extensive and eclectic mix of quantitative projects - from quick reaction polls, to data-led storytelling, consumer research & in-depth multi-country studies. Here are a few of our favourites...


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The sky is the limit – The importance of knowing we can achieve anything

Lately, I have had a suffocating feeling of wondering if all the effort of trying to impact a change in the workplace has any effect at all. This week’s announcement of Paula Nickolds being appointed as the new Managing Director for John Lewis gave me that glimpse of reassurance I needed.


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Charity awareness: Are we a charitable nation?

Good news! (Yes that’s right, some good news!). The UK is a nation of givers. Our survey of 2,000 UK Adults found that almost half of people on our small island donate to charity on a regular basis, paying out an average of £8.10 a month. It’s not just giving out money. Oh no! 11% regularly volunteer and 9% regularly fundraise.


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The panel behind the press coverage

We’ve conducted tens of thousands of surveys for the PR industry. Our research findings have helped to support media campaigns & secured exposure for our clients. The OnePoll panel, the people at the very heart of our research, play a crucial role in helping us to achieve robust data, and craft interesting stories and survey-led content.


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Rare Diseases: Individually rare, collectively common

Today (29th February) is Rare Diseases Day, which aims to raise awareness of rare diseases to help grow funding and support for sufferers. Having personally lost a close family member who suffered from a rare disease, this topic is close to my heart.


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The big marriage debate

After almost 4 years of being in a relationship, the inevitable and persistent “When are you getting married?” question from family and friends has well and truly reared its ugly head. We asked 2,000 adults if marriage is the be all and end all of a relationship.


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6 tips for conducting international research

OnePoll has been conducting international research for almost ten years. Our researchers share some advice and tips to consider when planning and commissioning an international research project.


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The greatest reality TV moments

The ‘wrong Miss Universe’ blunder at last year’s tournament has been named the most memorable reality TV moment of all time. The epic fail was witnessed by a TV audience of 7.6million and went viral on social media. Miss Colombia Ariadna Gutierrez was crowned for a full two minutes...


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Is poetry a dying art form or just evolving?

OnePoll conducted two nationally representative surveys, which found that 22% of Brits don’t even know who Robert Burns is, and less than half know that the great Bard of Ayrshire wrote Auld Lang Syne. 14% said they didn’t know a single word of the song – apparently not even realising that the title features in the lyrics ...


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5 ways research can be used to generate content in 2016

Not only are we consuming more content than ever, but the type of content that we’re exposed to is evolving in equal measure. Research can form a solid creative foundation for generating relevant and highly engaging content.


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Would you swipe right for love?

We live in a world of technology... it's not surprising that we use it to help us find love. From how we meet, how we communicate, what we do on dates, to how we tell the world our relationship is ‘official’, the internet has revolutionised dating. So why are so many people so sceptical of online dating?


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Bigorexia: the untold effects

In recent years, the increase in eating disorders and body dysmorphia has been hard to ignore. Body Dysmorphic Disorder is reported to effect around 1 in 100 people in the UK and is often attributed to our appearance and ‘selfie’ obsessed society.


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The language of rape culture

International Day for the Elimination of Violence against Women (IDEVAW) and White Ribbon Day are both designed to raise awareness of sexual and gender-based violence experienced by women all over the world. There are obviously many forms of violence – almost all of which affect both men and women.


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Not everyone eats eggs

Anna is happily married to Adam, with whom she has two children that attend the local primary school. Each summer, the whole family flies abroad for an all-inclusive holiday. Anna saves up to buy Christmas gifts for her family every year, works 9-5 in an office, and eats eggs for breakfast. Anna is a stereotype, wrapped in a cliché, and she’s a PR survey writer’s dream.


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Public attitudes towards criminal punishment, rehabilitation and reform

A OnePoll study of 1,000 British adults takes a look at the public's attitudes to criminal punishment, rehabilitation and penal reform. While we’re usually more interested in punishing criminals than rehabilitating them, are we really as punitive as our initial reactions often imply?


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My love for data

The research landscape for PR and media is changing, and I for one am thrilled that data is becoming something we embrace and incorporate at every stage of a project. I have always been fascinated by data, insight and measurements.


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Profits at SeaWorld plummet as only 20% of UK adults think they should remain open.

Following recent reports suggesting that SeaWorld’s profits have fallen by 84%, we decided to investigate what the UK public’s standpoint is on keeping orcas in captivity.


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Mental health misconceptions

Over the past few years we have seen increasing coverage of mental illness in the news. OnePoll surveyed 1000 UK adults to explore public perceptions of mental illness, and the stigmatisation & portrayal of people with mental health problems, within the media.


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The recipe for a perfect PR survey

We have conducted thousands of surveys for the PR industry alone. There have always been constants with each project. There are always areas that the research has to cover in order to ensure clients get the most out of their research and that the stats hold up to scrutiny once they go to press.


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Is green the new black? – Almost 4 in 10 Brits now drink green tea

In our office, tea (who’s turn it is to make it and the type consumed) is somewhat a bone of contention. Over the last few years, there has been a slow but noticeable migration from standard English breakfast tea...


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Are we losing touch with nature?

There has been recent speculation that the public are becoming disconnected from nature. Is this true? And if so, why? OnePoll conducted a nationally representative survey of 1000 UK adults to find out.


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Why aren’t we more intelligent about artificial intelligence?

Is it safe for us to create machines with higher intellectual levels than us? Have we been misinformed by films about robots gone wrong?


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Call Me Caitlyn

Social media has recently been abuzz with the transformation of Bruce Jenner into Caitlyn Jenner. We ran a quick snap poll, asking 1000 respondents how they felt about the transformation.


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Why isn’t everyone ‘batty’ about bats?

Overall, 1 in 5 people either dislike or hate bats. So why do so many people dislike bats? It's my intention to eliminate the common misconceptions and negative attitudes...


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Do young voters hold the key to the outcome of the General Election?

There has been a lot of buzz around the young voters (18-30), and what politicians can do to make them go out and vote.


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New jobs and bad interview questions

As we have just started at OnePoll, we decided to write a blog about peoples’ experiences of interviews and starting new jobs, to find out the most common faux pas.


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The portrayal of women in film and TV

It is a common conception that women are misrepresented in TV & film. Often the female characters function only to serve the male lead, or are gender stereotyped as the dumb/ unintelligent character or just there for their looks.


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4 in 10 employed Brits feel unappreciated by their boss

Have you ever heard the phrase ‘Too many chiefs, not enough Indians’? In todays society, it has become apparent that in some businesses there are too many employees who want to be managers and not enough willing to be workers.


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You might share this blog, but there’s still a 43% chance you won’t read it

Several pieces of research have found absolutely no correlation between how much time people spend reading articles and whether they go on to share them on their social media or not.


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Beyond Generation Y: An introduction to Generation Z

Generation Y have come of age - even the youngest are in higher education or have jobs. It’s more important than ever to map their behaviour and interests as their spending power increases, their careers develop and they begin to start families.


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57% of Brits still don’t know what ALS stands for. Here’s what we really know about the ice bucket challenge.

The ice bucket challenge is the new big thing to take over most of our social media feeds, and, as the name slightly gives away, it involves chucking an ice cold bucket of water over yourself, filming it, and sticking it on social media. This is all done with the aim of raising awareness and donations for ALS/MND.


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10 Things You Need to Know About Generation Y

Generation Y have been around for a while now - and we know them pretty well. Also referred to as Millennials, the Echo Boomers, New Boomers, Net Generation or Generation Facebook – the exact definition of Generation Y differs, but it can generally be understood to include those born between the early 80s and the late 90s.


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Five ways we’ve been doing youth research wrong our whole lives (and what we should actually be doing)

Young generations are radically different to the ones that came before them. They are reshaping the world of research, and any brand or organisation that involves them in their strategy is going to be future-proof.


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