74% of Brits think a post office is the most desirable facility in a town, closely followed by a bank.

That’s according to our poll of 4,000 British people for TSB. The survey looked at community and in particular, what people want from and in their community. To quote TSB’s report, the survey was commissioned to find out ‘what is was about their [the respondents] local area that made them put down roots and build their lives there’.

As well as a post office and bank, the British public also stated that a baker, a cafe, and a greengrocer were important on their checklist of high street facilities.

The survey also revealed that being made to feel welcome and feeling safe were the two most valued characteristics of a community. However, 34% picked low crime rates above all else.

When it came to choosing a place to put down roots, affordable house prices were the biggest pull (45%), followed by low crime rates (34%) and good transport links in 3rd place (33%).

The survey was picked up by moneymarketuk.com, however, it is not the press coverage that is of note. In a recent OnePoll blog post, we looked at 5 ways in which research can be used to generate content and this is a great example. Not only does it provide great sharing content, but it also provides a document for internal communications and reporting as well as being great content for TSB’s website.