Client: My Protein/Little Beasts
Campaign: Sugary Lunchbox Secrets
Survey sample: 2,000 UK Parents
Visual assets: Infographic
Millions of British children are tucking into lunchboxes containing more than double their daily sugar intake. This is alarming given that 75% of parents believe the lunchboxes they make for their children are healthy. However, 39% of parents have no idea how much salt and sugar their children should be having in a single day.
Each week in their lunches kids eat an average of 3 chocolate bars, 2 yoghurts or cake bars, 2 packed of crisps and 1 cookie or biscuit. Ironically, 46% of parents make packed lunches to keep an eye on what their children are eating