Client: Eat 24
Campaign: Break-Ups
Survey sample: 2,000 US Adults
Visual assets: Infographic
The average American has been through 3 major-break ups and spent a year and a half of their lives getting over them. That’s 4 days per relationship that they give themselves to wallow in sadness. To help themselves move on 65% never contact their ex after the break-up. In fact, 1 in 4 get in touch with two previous loves following a split.
Some people turn to food. 2 in 3 say comfort food is an important part of healing heartbreak, and 1 in 3 have a go to comfort food for such situations. Ice cream came top of the break up foods, followed by Pizza, fried food and cake.