As part of an ongoing marketing campaign, Nationwide commissioned a series of surveys to find out more about the people of Great Britain. Each survey took a specific age group and identified the average characteristics of that demographic. For example, the survey of 20-somethings found that the average person aged between 20-29 enjoys keeping fit, listens to Ed Sheeran, watches Harry Potter and is most likely to own a Vauxhall Corsa. Whereas the average 60-something enjoys watching Antiques Roadshow, listens to Fleetwood Mac and drives a Ford Fiesta.

As well as lifestyle insights, the surveys also provide a financial profile of each demographic looking at the amount they are likely to earn, owe, spend and save.

The surveys created profiles for 20-somethings, 30-somethings, 40-somethings, 50-somethings, 60-somethings and 70-somethings. Every survey was accompanied by an infographic designed by our in-house design studio. Most of the profiles were accompanied by news copy written by our sister company, 72Point, and distributed to the national media, landing coverage on the MailOnline, Independent, The Sun, The Express, The Metro, The Mirror, AOL, Yahoo and more! The stories also achieved coverage in the national print press including The Daily Telegraph, The Daily Mail, the Daily Express, The Sun, and The Metro.

This collection of surveys and infographics are a great example of how a brand can get to know their audience and whilst boosting awareness of their brand. Surveys and infographics are also a great way of generating content to use on your brand’s own website or across social media platforms.