OnePoll supplied the data used by sister company 72Point to create an integrated campaign with, an online parcel broker.

The client commissioned a study of 2,000 people to discover the limits of British patience. Our research found “the average Brit loses patience after five minutes waiting to be served at a bar, 13 minutes waiting for a delayed train and 18 minutes for a friend to call us”.

The resulting news story was accompanied with an infographic, a ‘Patience test’ video and an interactive game which was then distributed to relevant digital media.

Coverage highlights