10 Things You Need to Know About Generation Y

Generation Y have been around for a while now - and we know them pretty well. Also referred to as Millennials, the Echo Boomers, New Boomers, Net Generation or Generation Facebook – the exact definition of Generation Y differs, but it can generally be understood to include those born between the early 80s and the late 90s.

What is it like to live in London?

For a lot of people, London is the ultimate goal. Those following their dreams will often end up in London. OnePoll surveyed 1000 people living in London about the excitement, fun and downsides to living in the Capital.

Five ways we’ve been doing youth research wrong our whole lives (and what we should actually be doing)

Young generations are radically different to the ones that came before them. They are reshaping the world of research, and any brand or organisation that involves them in their strategy is going to be future-proof.